Cathie is an experienced brand and marketing strategist with over 25 years’ experience. As a strategic brand and marketing consultant, Cathie has enabled clients to develop and execute strategic plans that deliver growth – always with customers as a central focus. She has helped launch and reposition consumer and business brands across many different industries, and for corporations to small businesses.
Prior to this, Cathie has also significant experience on the ‘client side’ in senior marketing roles. Working for large corporations, Cathie developed and executed innovative marketing strategies to drive revenue growth and increase market share in highly competitive portfolios. She understands first-hand the challenges of marketing in large and complex businesses.
Cathie is passionate about the power of brands to unify an organisation around a big idea and to create a unique and sustainable point of difference. She holds an MBA from Queensland University of Technology.