With a 20-year career in marketing & communications, in both the UK and New Zealand, Lucy is a seasoned speaker and presenter and has written for many leading publications.

She has held senior marketing roles with global organisations including recruitment firm Robert Walters and professional services firms Kensington Swan and BDO.

Having worked in large, complex organisations, Lucy is passionate about demystifying marketing strategy, using the 9Boxes methodology to educate, align and enable New Zealand businesses to thrive. She enjoys telling the stories behind the marketing numbers. connecting the dots and concentrating on the bottom line.