Know your
customers.
See more
growth.

To successfully achieve business growth, you need to be able to see the wood from the trees, to observe carefully and take special note. Nota Bene – ‘note well.’ At N.B. Strategy, that’s what we do. We work with business leaders to generate long term sustainable growth.

From understanding customers to building marketing strategy.

Our customer-focused process delivers insights that are completely tailored to the unique needs of your business and market. We’ll understand, segment and attract your customers, so that your marketing strategy will be based on fact and rooted in truth, not on misguided assumptions. We deliver actionable outcomes for immediate application through your marketing strategy: Customers. Marketing. Growth.

The N.B. Way

Understand your customer.
Align your strategy.
Find your levers for growth.

How well do you really know your customers?

Our survey of 6000 SME business leaders found:

Only

17%

of SMEs
understand
how their
customers buy

Only

28%

of businesses have
defined the customers
they want to serve

Only

22%

review their
customers regularly
TO STAY PROACTIVE

Only

17%

OF CUSTOMERS
UNDERSTAND THE
BENEFITS OF YOUR
BUSINESS

Only

17%

are convinced that
their customers are
the most effective for
their business

Only

22%

have spoken to their
customers outside of
business as usual

If you plan correctly...

MARKET: Understand your market size and structure to align your marketing strategy to areas of opportunity, not decline

ACQUISITION: Target the right customers with the right messages at the right time to drive responses

RETENTION: Increase recency and frequency of customer interactions

CHANNELS: Streamline your marketing function – remove non value-adding activities and optimise where you invest

PRODUCT & SERVICE: Products and services meeting specific customer needs are launched effectively

You leverage growth

Strategy before tactics

Too many businesses jump feet-first into marketing tactics, without having done the foundational work of understanding customers and using that insight to shape their growth plan.

Stop wasting marketing investment

Many of our clients realised they were wasting money by jumping straight to tactical expenses, without working through the correct strategy. We’ll help you spend more time in planning, preparation and strategic development – so that when you reach the activation phase, your initiatives actually work.

‘The primary function of your business is acquisition and maintenance of your customers – every business should prioritise getting and keeping customers’
– Ted Levitt

Is the role of marketing understood in your business?

We can: